So lately, it looks like Rain's World Tour Concert has become Ji-Hoon World Tour, and I am not sure why this is happening. There have been rumors that since Rain might be leaving JYP Entertainment, there are legal issues with the name. While other rumors say he can't use "Rain" in the US during his tour, or to minimize confusion from another artist called Rain having concert in the US as well.
Personally, I think this problem must be resolved ASAP. In order to launch a brand or a person anywhere (especially in a different market), you need to stick with brand recognition. Even though people recognize his face, but the name just isn't as catchy as "Rain". In my opinion, people are going to be less accepting with "Ji-Hoon" vs "Rain". If Rain wants to have a successful launch, his brand marketing team will need to think of a solution fast. The only artists I can think of right now who has changed their name are Prince and Diddy. But they did that years after having huge success from what they were formally known as. For Rain, changing his name at such an early timing in the US will have a huge negative impact on how well he succeeds.
Rain has had 2 out of 6 concerts in North American cancelled (66% success rate), being 2nd to market (after Se7en), and a name change? Hmm... I know Rain is going to be in Speed Racer and will be recognized as Ji-Hoon Jung, so that might be a reason why they are making the change. But honestly, it might have better to stick with the name that made him popular in the first place, which was his singer name in the music industry (RAIN). People recognized him as Rain, not Ji-Hoon. But I am sure his team knows what their doing, so best of luck with that
What are your thoughts???!!!